Among the trilogy of my PCB reverse engineering books, the sequel PCB-RE: Tools & Techniques is the most popular, with the first book The Art of PCB-RE coming in a close second. Sales of these books are quite constant across each month but occasionally there would be a bulk order made, which I suspect were procurement by a company instead of an individual.
Why would I say that? Well, individuals don't just buy 10 or 20 books at one go unless they want to give the books away as Christmas gifts to their friends, and we're talking a big group of friends who have interest in this niche topic. On a company level, however, there are some good reasons to do so:
1. It's core business is providing PCB-RE training to customers and since my books are currently the only available resources on this subject, they are used as a kind of reference textbooks for the training program.
2. It is engaged in PCB-RE products or services and one of the best corporate gifts is books related to their nature of business. It's a kind of reward for loyalty to the company or appreciation for long-term customers.
3. It is advantageous to use the books as attraction at exhibition booths to potential customers looking for a solution to their obsolescence problem, or who are thinking of buying PCB-RE product software or else engaging such services.
The above three points are real-life examples from companies who have ordered from me personally at special rates, instead of ordering online at the retail pricing. But whatever the reasons, I'm grateful for these companies who supported me in honest purchase of my books, and I wish them well in their businesses and future ventures.